Manager – Master Brand at MTN

Full Time
  • Full Time
  • Lagos
  • Applications have closed


Job Details

Position: Manager – Master Brand
Reports To: Senior Manager Brand Management
Division: Marketing
Company: MTN
Location: Ikoyi, Lagos
Type: Full Time

  • Develop and execute campaigns that drive brand preference and product adoption for MTN’s VAS/MFS and promotions.
  • Manage the strategic framework for the development of VAS, MFS, and Promotional campaigns.
  • Develop rollout plans and a route-to-market strategy for all promotional campaigns.
  • Develop, execute, and manage brand equity and affinity-growing projects that deliver on volume and value, working with VAS and Proposition managers.
  • Conceptualize consumer acquisition and usage increment promotions in conjunction with VAS managers to drive revenue and brand affinity.
  • Leverage MTNF initiatives to enhance brand equity (develop a cause marketing advertising campaign with Corporate Services) through digital-related activities.
  • Provide Brand support to other functions like HR, Network Group, IS, and CR.
  • Supervise and manage all relevant advertising agencies.
  • Manage the production of advertising creative materials, e.g., Outdoor, TV, press, and radio.
  • To develop communication messages that will position MTN as the network of choice in the minds of individual customers and business entities, thereby achieving mental leadership in the adoption of products, services, and solutions.
  • Strategic Management of all VAS proposition initiatives, National consumer promotions, and MFS initiatives to stimulate adoption amongst customers and business communities.
  • Ensure prominent visibility of VAS promotions and MFS campaigns across the country, using both traditional and digital mediums of advertising.
  • Manage the documentation and coordination of the creative agency. Documentation will include, but not be limited to, raising contracts, processing payments, resolving any issues, etc.
  • Ensure compliance with the MTN brand CI rules across all branding materials, including POS materials, merchandising materials, etc.
  • Ensure VAS, MFS, and National Consumer promotion campaigns are deployed effectively to deliver set business objectives to the brand.
  • Formulating marketing communication strategies that contribute to effective brand building and product or service adoption
  • Coordinate all Advertising and communication deployment for VAS, MFS, and promotions.
  • Monitor key market indices as they affect brand preference, affinity, equity, revenue, and market share.
  • Tertiary qualification in marketing, economics, or any other social science
  • An MBA will be an additional advantage
  • A professional qualification from CIM or any other marketing related professional body
  • Member of NIM (Nigerian Institute of Marketing)
  • Fluent in English
6–13 years’ experience, which includes:
  • Minimum of 3 years’ experience in an area of specialization, with experience in supervising or managing others
  • Experience working in a medium- to large organization
  • Experience in brand management in a marketing department or advertising
  • Experience in Brand strategy, Positioning, and Communication strategy with broad knowledge of brand management
  • Excellent Marketing communication skills, especially in the development of communication messages.
  • Experience in stakeholder management and engagement
  • Experience in the FMCG or telecommunications markets
*Eligible Females and People with Disabilities are encouraged to apply.
*MTN Nigeria Communications Plc (MTN) does not and will never ask for payment of any kind from applicants in all MTN’s recruitment processes and stages such as job application, CV review, interview, meeting, and final processing of applications. 
*MTN is not liable for fraudulent publication of job offers in MTN’s name or for the fraudulent use of MTN’s name in any manner whatsoever.


MTN Group Limited is a South African multinational mobile telecommunications company, operating in many African, European and Asian countries. Its head office is in Johannesburg. MTN recorded 232.6 million subscribers, making it the eighth largest mobile network operator in the world, and the largest in Africa.
With more than 17510 professionals, working in over 20 countries around the world. MTN recruiters are always searching for brilliant candidates with an entrepreneurial spirit, looking for a work culture where innovation is the goal, hard work is expected, and creativity is rewarded.
MTN employees enjoy competitive salaries, excellent health benefits, and a network of like-minded co-workers that drive innovation across the entire telecommunication industry.
Do you want to be a part of a mission that delivers a bold new digital world to Nigeria and Nigerians? Then, join MTN Nigeria!

Welcome to our Y’ello family where our people are our most critical competitive assets.
If you are passionate about working for a brand that believes and invests in YOU while delivering the best value to those they serve, then THIS is the place.
Our Employee Value Proposition enables you to work with meaning, connect to develop, thrive in positivity, and grow with purpose, all-round, in all aspects to Live inspired.
We are a proudly Platinum IiP certified company dedicated to choosing the very best candidates and working to develop your skill and talent to make sure we boost a workforce second to none.

It’s a great place to work!
Take that bold step and apply today!

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